Established in Rome in 1884 by the gifted Greek silversmith Sotirio Bulgari, the brand gained recognition for its exquisite craftsmanship and stunning jewelry designs, quickly establishing itself as an Italian masterpiece. The Bulgari generations created a unique style over the years that is characterized by striking color combinations, masterfully proportioned volumes, and recognizable motifs that honor the company's Roman heritage. Bulgari introduced innovations that changed the rules of the jewelry industry and introduced new trends that stood out as icons of modern design, all the while honoring its cultural heritage. The Octo line has had tremendous success with the brand.