In 2001, Richard Mille introduced his own brand. Richard Mille has always been committed to using the most recent technological advancements to produce watches that are distinctly contemporary. The brand's performance-focused watches have made it easy for them to partner with famous athletes. Examples of these partnerships include the flyback chronograph made for Formula 1 racer Felipe Massa and the incredibly light tourbillon (weighing only 19 grams with the strap) made for tennis player Rafael Nadal.