Description

LOUIS ERARD is embarking on a new strategic route with a reinterpretation of the brand`s regulator watch in collaboration with the architect and watchmaker Alain Silberstein. This is a double first: in its 90 years of existence, LOUIS ERARD has never given carte blanche to a designer, while Alain Silberstein had never before designed a regulator watch.

Once again, the Alain Silberstein’s signature touch is instantly visible: a large blue arrow hand for the minutes, a red triangle for the hours, and a small yellow serpentine hand for the seconds. Telling the time becomes separated into its different parts in a joyful language, sophisticated and childlike at the same time, with the artistic and philosophical depth that characterises all Silberstein’s work: it is a game of proportions, with references ranging from Bauhaus to the rich history of watchmaking.