Description

Hublot’s flagship model, the Big Bang has revolutionized the watchmaking universe with its extraordinary design. A contemporary icon, it is constantly reinventing itself - leaving room for all the technical and aesthetic daring. More than a watch: a state of mind.

As its name implies, Hublot’s Big Bang watch made a significant impact in the world of watchmaking and propelled Hublot to great financial success in the early 2000s—and hasn’t slowed down since.

The Influence of CEO Jean Claude Biver
When Jean Claude Biver joined Hublot in 2004, Hublot was experiencing a plateau in public interest.

Biver had a reputation as a savvy marketer, particularly keen at reviving stale brands. Biver was credited with relaunching Blancpain, a watch manufacturer that had shuttered in the 1970s. Through a unique marketing campaign, Biver reignited the public’s interest in the traditional brand and ultimately sold the now profitable brand to Swatch Group in 1992. More recently, during his tenure as Swatch’s Omega president, Biver bolstered sales with clever product placement in the sexy, action-packed James Bond films.

Upon joining Hublot, Biver’s primary objective was to modernize Hublot with a new flagship collection, dubbed the Big Bang. Hublot unveiled the Big Bang at Basel in 2005 to great acclaim.